- Provide product and information – ads need to give ample amount of relevant information about a company, product, service or cause being advertised.
- Provide incentives to take action – advertising provides reasons for making the decision of switching or taking the product, service or cause.
- Provide reminders and reinforcement – advertisements must remind consumers of why they should be loyal to the brand
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3 Functions of Advertising
About Rey BelenRey Belen is a marketing strategist helping organizations meet their goals in social media, promotions and events. He used to write and produce segments for TV, before he explored the side of business and marketing.
He also speaks on topics about journalism, communication, social media and marketing.
Connect with him through: Twitter, Facebook and Google.
