What is Advertising?

People, from all nations, are bombarded with all sorts of audio, visual and experiential ways to entice them to do something. Most of the time, we are all directed to do something, leaning towards a product, service or cause. This is advertising.

Advertising is a paid form of non-personal form of communication from an identified sponsor using mass media to persuade or influence an audience.

  

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About Rey Belen

is a social media,PR consultant, communication professor and entrepreneur. He used to write and produce segments for TV in one of the Philippines' biggest broadcast network, before shifting careers.

Get in touch with him through Twitter, Facebook and Google Plus so you can ask him about social media, marketing, journalism, writing, PR and other stuff.

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What is Advertising?