Marketing vs Public Relations vs Advertising

People get confused as to the difference and similarities of the three activities. Marketing is different from Public Relations. So is Advertising different from Public … [Read more...]

3 Functions of Advertising

Provide product and information - ads need to give ample amount of relevant information about a company, product, service or cause being advertised. Provide incentives to … [Read more...]

4 Roles of Advertising

Advertising plays a big part of almost everyone's lives - from business to society. Marketing Role - advertising plays a big role in marketing the products, services, … [Read more...]

9 Major Types of Advertising

Brand Advertising - most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its … [Read more...]

What is Advertising?

People, from all nations, are bombarded with all sorts of audio, visual and experiential ways to entice them to do something. Most of the time, we are all directed to do … [Read more...]